And settle down to read my newest review: Tim Horton’s Timbits Birthday Cake Cereal!
Now let me say that I am a BIG fan of enterprising companies that seek to innovate, with ‘synergies’ yeah I hate that word too with Post Cereal, ‘Beyond Meat’ burgers and the like- we all learn by trial and error. And while I really did enjoy the sugary goodness of the most ridiculous cereal product I have tried since Count Chocula, it also led me with the feeling of ‘we can do it, but should we?’
It’s more smell than taste in my mind. Americans are so fond of their ‘funfetti’ (sprinkles, also known as Hundreds and Thousands in AUS), and that is all that came to mind when I sniffed the mega-Costco box that Brent so generously procured. Straight up fakey birthday cake. If you, like me, enjoy eating frosting out of a can then this is the cereal for you! However strongly the sugary notes that wildly assault your nosebuds, they really don’t translate that much to the mouth. The top notes of the cereal, eaten by hand like any purist, are birthday-cake Timbits. The aftertaste? None. Like a ghost in your mouth. We are left with a vague sensation of eating a crunchy, light as air corn puff. Corn also features prominently.
I actually went down a weird rabbit hole about this in my mind- do flavour scientists do this one purpose, so one eats more of a hyper-palatable food? Is this better with milk?
But, like the peanut- butter flavoured whiskey that I just learned about online (it’s called Skrewball…???), maybe this one isn’t really meant for our world anymore. I might change my mind if I tried the chocolate Timmie’s timbits cereal, but maybe not. I still think the peanut butter Cheerios are better. Also the sheer size of the box is insane. Nobody really needs that much of this cereal! I would rather eat a doughnut. And let’s face it, calories for calories….I think the doughnut wins.